What is an annotation of an article4/23/2024 ![]() ![]() ![]() Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. ![]() Understanding content quality in examples Literally any business, regardless of sector, can use articles to build a greater customer base. Whether you’re a pest control company or hotel chain, there’s always a story to tell. To boost SEO and “page ranking” through the use of keywords and backlinks.To expand brand awareness, build loyalty and advocacy.To inspire inbound marketing and allow you to hit your KPIs.Thought-leadership pieces that establish instant credibility in a given area.Content for a company blog and to establish a content cadence.Content for social media channels with viral potential (FB, Twitter, and LinkedIn).If you want to have a conversation with your audience, an article can inspire interactions with a reader, drive traffic to a page, and ultimately convert customers. Popular use-case examples for articlesĪds only get you so far. They also afford you an opportunity to enlighten your audience on a deeper level. However, as with any writing, you should never write one word more than is necessary to tell your story.ĭifferent from advertising, articles allow you to expand on a topic and/or show expertise in your industry or niche, whether an editorial piece or a how-to template. Articles also can be…ĭepending on the outlet and channel you’re publishing in, article lengths will vary. What is an article?Īn article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. In this series, we’re breaking down the most popular content types to their most basic fundamentals - simple definitions, clarity on formats, and plenty of examples - so you can start with a solid foundation. We’re here to help you choose the most appropriate content types to fulfill your content strategy. ![]()
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